The Blå Station defends the originality against inexpensive imitations
At a time when imitation thrives and the price is worth, Blue station Pyr introduces – short for the protection of their rights – a Chair from David Ericsson This questions the limits of intellectual property and creative property. Reveal Stockholm Möbelmesse 2025The design asks questions whether an idea that is reduced to your essence and easy to replicate can continue to be protected or whether it should be free for everyone.
Johan Lindau von Blå Station, CEO and design manager, imagines a world in which originality is not overshadowed by inexpensive imitations. “We don't want that these days” He claims. “In this world is our obvious choice – the original” Johan Lindau Highlights, For a future, in which consumers recognize and select the original over copies. Pyr in question that cheaper is better, but instead emphasizes the invisible investment behind design, the years of research, material Selection and technical refinement.
Images with friendly approval from Blå Station
Can a simple, slightly replicated design be protected?
The increase in fast consumption and algorithm -controlled trend has reduced the gap between innovation and replication. While consumers are striving for uniqueness, the market prefers mass production and is rewarded faster and cheaper. The Swedish brand The Blå Station confronts this paradox and argues that the prioritization of price before quality leads to a downward spiral, in which even the imitators ultimately fall victim to the replication.
The overlapping levels of the chair, its christening elements and the raw material states aim to compensate for between stability and sculptural form. Pyr's wide posture and crossing rays from sustainable EU wood and in several colors are a solid foundation, while the subtle inclination of the seat of its rigid geometry gives an unexpected feeling of comfort.
Pyr asks whether the design protection in a world in which “almost the same” is too acceptable is still concerned. With this start, Blå Station presents her new product, ignites a debate about the future of intellectual property and calls on designers, consumers and legislators to rethink the value of the original.
Pyr stands for the protection of their rights
The chairman of David Ericsson questions the limits of intellectual property and creative property
Unveiled on the Stockholm Furnic Fair 2025