Bershka, a brand of Inditex Group, debuts India and brings your creative collections to the country's first business and starts its own online platform.
Bershka is a brave and ambitious retail brand for a young audience that enables young people to express their boldly themselves.
At Bershka we embody the excitement to define your own style for the first time and serve as a bridge between mainstream fashion and emerging subcultures and trends. We would like to inspire our audience and make the high street-by-by-by-by-by-by-by-by-by-by-by-by-by-by-by-by-by-by-by-creative innovation, community connection, sustainable practices and a future-oriented way of thinking.
Music is also of central importance for the identity of Bershka, which is integrated into every aspect of the brand. At Bershka we present a cultural point of view and a cultural point of view and a lifestyle that goes beyond clothing and offers an immersive cultural platform that is deeply in our audience.
Bershka is launching all three product lines:
BSK teen for 10-12 years old audience who is curious, socially, natural, playful and imaginative. This line is deeply embedded in digital culture, especially by platforms such as Tik Tok or YouTube.
Bershka/BSK Teen is influenced by music, social media trends and viral challenges. It is particularly attracted to influencers and youth -oriented pop culture and aims to achieve unique, cute, image -conscious and adventurous customers.
Berghka women and men who deal with brands that feel culturally relevant, be it through music, social media or activism. This audience is authorized, Schwelg, confident, with attitude and real.
Bershka store
The new Berbershka collection is already presented in the first Berghka business in Mumbai in one of the most important shopping centers in the country, Phoenix Palladium. The business has the latest picture of the brand that redefines retail space by uniquely known to the services offered and improving the product display. This approach leads to a liquid and attractive shopping experience, so that customers can interact with the surroundings intuitively and efficiently.
The business has 472 m² of retail surfaces that are characterized by its regular shape and are interrupted by significant structural elements that involve the dynamics in the customer journey. These elements integrate both to the scope and in central furniture and set up a dialogue between architecture and interior. In addition, the furniture agreement reacts to a commercial strategy that optimizes the product display and improves navigation in the branch and offers very specific product reports.
In this case, the business consists of physical checkouts and self-checkout return points, which together with the changing rooms structure the user's journey within the retail range. These areas were carefully measured in the natural circulation flow so that visitors can enjoy an organic and efficient shopping experience.
One of the most remarkable aspects is the facade. With an imposing height of 10 meters, it becomes an iconic and recognizable element. The finish in a square steel plate forms an aesthetic and material connection with the interior equipment.
With regard to materials, a neutral palette was retained, which strengthened the worldwide -projected image of the brand. Stone and steel cabinets offer robustness and durability, while changing rooms with white tiles cause a feeling of cleanliness and space.
With a combination of architectural design, spatial distribution and material selection, business becomes an innovative and sophisticated space that redefines the traditional shopping concept.
Bershka.com
Bershka not only opens up his first business in the country, but also starts his online trade at the same time to offer new customers a complete shopping experience. Bershka.com offers a wide range of products from all lines of the brand: Bershka, BSK Teen and Woman / Man.
The shipping costs are 290.00 GBP, whereby free shipping for orders over 2,990 GBP only for non -displaced items and all orders with collection in the shop.
Bershka MMBRS
In addition to the introduction of the physical and online shop, customers can enjoy the Berrs loyalty program from Berhka MMBRS, which includes financial incentives for registration at Berghka or subscribing to the newsletter.
In addition, users receive 2% cashback with every physical or online purchase and 4% cashback during the first purchase via the app.
Bershka MMBRS also offers birthday gifts, early access to new publications, participation in exclusive giveaways and invitations to special events.
Bershka and Inditex
Bershka belongs to the Inditex group, a global fashion company, together with Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara. With a business model that focuses on constant innovation and customer service, Inditex operates an integrated platform with physical and online shops in over 200 markets and is committed to achieving climate neutrality by 2040. In Inditex currently has 26 shops in India, including this new Bershka business. Zara, Massimo Dutti and Bershka also have their own online platforms in the country.