Can a small object like a grip carry the weight of the industrial transformation without compromising in innovation, ergonomics, affordability and aesthetics? This is the challenge that RealAn Italian brand that is known for your specialist knowledge in door design has taken on – and successfully conquered Snapping. Verum defines the design world step by step with its future -oriented approach to sustainability and targeted innovation.
Verum was founded in Brianza and has been in the interior for over twenty years. Specialized in technical solutions for doors and living spaces, it combines innovation and craftsmanship to improve production in Italy. Its mission is to create aesthetic and functional harmony through state -of -the -art, customizable products. With a strong focus on research and cooperation, Verum Italy develops unique solutions for those who appreciate beauty and quality.
Verum understands that design is no longer just about shape or function. It is about hugging and promoting a deeper purpose. This philosophy was the heart of the creation of Snapp, the new grip of the brand, which was designed stable by Alessandro and recently presented the public. Snapp is a small object with a large concept. It not only embodies the importance of recycling of materials from our seas, but also includes people who are confronted with physical and social challenges in its production process, which makes it a really effective initiative.
The designer Alessandro Staren is no stranger to work with recycled materials. His OTO chair for one object is a masterpiece of design thinking and environmental awareness, which mixes the process, execution and packaging seamlessly to create a product that shortens the gap between its concept and the end user. With SNAP, stable trucks a similar approach and simply keeps the design to let the material and its underlying message speak for itself.
The shape of Snapp is deliberately simple – ergonomic, smooth and classic. At first glance, it looks like a modern grip, apart from its innovative material. And that is exactly his strength. The idea behind Snapp is to make it widely accessible, affordable and accessible to monomaterial. That is why its shape is familiar, while its smoothness – derived directly from the material itself – improves its ergonomics.
Snapp is an object that questions the perception of the end industry and serves as an educational instrument – not only through the sector itself, but also for end users who promote a more conscious approach to materials, recycling and upcycling, even in the smallest everyday details of the house, such as: B. Handles. In an industry that is traditionally dominated by brass, aluminum and steel, this model represents a paradigm shift by inserting a material that is normally not associated with the field. Its effects go beyond the function, ergonomics and the simplicity of its shape. It asks consumers to think about the life cycle of materials and the value of sustainability, even in overlooked everyday objects.
What Snapp really distinguishes is indeed its material: completely from a single plastic type to 100% recyclable. This means that it can be completely reported without disassembly, which makes it an environmentally responsible choice in addition to a functional selection.
The employment of a monomaterial, recyclable approach forms consumers to take into account the appearance and functionality of a product, but also its consequences for nature. In addition, its low price makes affordable for everyone and proves that innovation and environmental responsibility cannot become elitist.
Another important strength of Snapp from Verum is the price: the handle costs less than twenty euros, a highly accessible price that looks at the usual standards of the design industry and the perceived exclusivity. You can also find Snapp in all possible shops, from mass market dealers to high-end design business. The goal of this product is easy to understand, easy to find and easy to buy – to bring a carefully designed, completely recyclable piece to your home.
It is not always a priority to be popular, especially when design contains considerable efforts to involve a philosophy, work with innovative materials and work with social initiatives. But this is not the case here, and we should be grateful that objects like this find their way into our everyday life and every time we open a door can feel a connection to the ocean.