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Only last week I watched again how my neighbor was swinging his vintage Chevy Corvette for two hours, in detail and carefully. This routine made you think: I don't think I will ever put the hood on him and worked on his engine.
Then it hit me. Isn't it the case that so many companies and B2B marketers approach SEO?
You will spend countless dollars and hours to make a website for traditional search engines perfect. Heck, a large part of my time in the past 10 years has turned things like keyword density, old tags, internal links, meta tags and scheme.
Unfortunately, all of these focus focuses on cosmetic changes, not on the substance. No authority, no trustworthiness of the search tools of AI-driven search tools, such as chatt, you can look at now.
Fortunately, you can make the shift of traditional SEO tactics more useful: search optimization of artificial intelligence.
I will guide you through what you need to know.
Sorry, but today's Internet requires more than traditional SEO
When I think of traditional SEO, it mainly focuses on optimization:
- Procurement and target of the “right” keywords
- Strategic placement of these keywords
- Metadata
- Old -tags
- Relevant internal and external links
- Relevant and relevant backlinks
- Side performance
These are all still important, but the AI has shifted the dynamics. You can no longer concentrate on these cosmetic details to achieve an advantage.
To help them understand the differences, I put their core focus on the side on the side:
B2B marketers must adapt optimization strategies and adapt a culture of the structure of the true domain authority with trust. I don't think you should give up the “more cosmetic” focus of the traditional SEO SEO, but you should simply spend less time with just optimizing visibility.
Think of digital credit score: Ki search is about trust
The best way to display the AI search optimization is to consider this as digital creditworthiness. In the financial sector, bank institutions evaluate the “creditworthiness” of a person who is interested in a loan based on various elements, e.g. B. Age, payment history, credit use, etc.
I have found that AI search engines focus on similar areas. Instead of seeing whether a person can afford a car, it emphasizes whether the content of a website should be displayed in your AI.
I have found that even with credit – authority and trust are the factors that mean the most for AI search engines. In the following I described how to set up this authority and trust to increase your “digital creditworthiness”.
1. Let ai crawl into your house
The first step in setting up a solid relationship with AI search engines is that you can search your websites. Similar to making your website indexable, you would like to grant Ki -Crawler access to your content.
Follow these steps to do this:
- Update XML -Sitemaps to enable AI crawler.
- Also change your robots.txt file to enable crawlers.
You can add the following to your Robots.txt file so that certain Ki -Crawler:
User agent: Bingbot
Allow: /
Or…
User agent: Gptbot
Allow: /
It is like seeing their earlier financial habits. It is possible to block access, but then you never build authority.
2. Write your story about experienced content
Here is the word you have to concentrate on: history. You write a story for every website that optimizes you for AI search. I like building this story with specialist knowledge and essentially showing AI search engines that I have set up to work in order to maintain a quality plan for quality via quantity.
So I recommend building this expertise story:
- Avoid giving theoretical advice; Instead, indicate implementable examples that people can implement.
- Concentrate on topics with which your audience is confronted. Do not try too much to extend to other niches.
- Publish consistently; This creates reliability and trust.
- Spend time to develop in -depth resources to discuss joint industry problems.
- Integrate real case studies, relevant research and credible data to strengthen arguments.
AI search engines are increasingly able to recognize real specialist knowledge. So it is risky to pump out eight flat items that do not value the Internet much. They are better off to spend time for three or four professional pieces with credible quotations.
3. Expand your authority network
What is the meaning of a creditworthiness? In my eyes, this is usually a way for financial institutions to guarantee you as a credit applicant. It brings some authority to your side. Similarly, serious sources that are connected to their content connection build up authority with AI engines. Just like the act of quoting serious sources in their content.
Take these steps to build a network of authority:
- Guest post to related, respected industry publications.
- Create partnerships with related companies.
- Work together and deal with industry leaders in your content (think of interviews and case studies).
- Search for quotes in research, academic texts and trading magazines.
- Say “yes” to research collaborations in your industry.
It's about participation. It is much less transaction than just backlinks. You will find real partnerships and build on the other of the other so that you both become trustworthy voices.
4. Make factual claims and check them with quotations
Inaccurate financial documents can lead to lower loan scores. Accuracy and review is also important for AI search engines.
Here you can find out how you can strengthen the accuracy and review efforts for AI search engines:
- Enter precise and credible quotes for statistics, research and demands.
- Give several perspectives when talking about complex problems.
- Share the readers if you lack knowledge about a specific area.
- Avoid linking with secondary sources. Go for original sources.
- When new evidence comes to light, update your content.
I strongly recommend giving claims to become aware of AI search engines. However, you have to secure these claims with several credible sources. This is because AI systems confirm evidence before they provide the users answers.
Advances in your plan for the AI search authority
The introduction of AI search engines requires more. It is a long -term process to build up your digital reputation. I suggest with a testing of your current SEO strategies and the way you can contact Ki crawlers in order to combine visibility.
Thereafter:
- Find your actual specialist areas and start building expert resources for them.
- Have a consistent publishing calendar.
- Mix with other industry experts and make content with you.
- Keep up strict habits of the factual test and quotation.
Remember this is the digital creditworthiness of your website. It may take some time for Chatgpt and other AI search modules to draw attention, but the rewards to be a trustworthy voice in your industry will pay a lot of time.