The news: Adobe aims to help Brands and publishers Improve the placement of the content in AI browsers, search tools and chatbots with its new Suite from AI -Tools -Bly Optimizer.
What it does: LLM optimizer follows which content and offers – such as website details, products or articles – in AI interfaces and where they appear.
- Side-by-side benchmarking Let users know how your content appears compared to competitors in AI engines.
- A recommendation engine Offers suggestions such as own sides and external channels such as Wikipedia or Reddit can be optimized so that they appear better in the results of the large voice model (LLM).
- A attribution ability Shows metrics on user behavior, commitment and business results to pursue how KI platforms have an impact on commitment and conversion.
Why it is important: AI search engine optimization (SEO) is a new and increasingly important strategy as Google extends its AI offers And tools such as confusion gain traction.
Generative AI (Genai) is the top source for buying recommendations for 18% of the Genai users by AccounterAbout social media in 15% and traditional search engines with 11%.
Over half (55%) of US consumers use Genai to carry out purchasing research, and 53% plan to do so Use AI to shop online This year by Adobe.
Yes but: Half of the puzzle is still missing, since LLM platforms are opaque about how content is classified and selected.
These tools could offer clarity about commitment and placement, but with the sparkling LLM algorithms and data sources, KI -SEO may still be a well -founded assumption than a specific strategy.
Our attitude: The new tools of Adobe, in particular results metrics and implementable recommendations, can help marketers and brands to create tailor -made SEO for each platform – browser, AI overviewsand chatbots and data-controlled surface solutions to improve your AI search presence.
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