Quiet luxury, also known as “old money” style, has been at the forefront of the fashion and design world for some time, but as we enter 2025, this concept shows no signs of slowing down. The trend, which emphasizes quality over quantity rather than conspicuous consumption, is characterized by understated elegance – a look that American model and socialite Kendall Jenner mastered in his warm, minimalist living room this Christmas.
Quiet luxury relies on subtle color palettes and luxurious materials and can help create a look that feels wonderfully cozy, warm and serene – a true antidote to modern, austere minimalism.
However, unlike many trends we see, this one is arguably not a trend at all – it's less about a specific look and more about creating an atmosphere that is timeless and evokes a feeling of understated elegance.
“The aesthetic focuses on making every moment and corner of your home important and incorporating high-quality, well-crafted pieces that will stand the test of time,” says Dayna Isom Johnson, Etsy’s design and trend expert. It fits beautifully with our love of nostalgia core.
Jenner's Christmas living room is a wonderful example of why a sophisticated color palette and timeless decor work—and it couldn't be easier to achieve the look this season.
Jenner's living space is beautifully decorated in traditional greens and reds, a nod to Christmases past. Decorating with red and green during the holidays has significant historical roots and represents the bounty of nature, which is why it continues to hold a pull on our hearts – and homes – today.
“Traditional Christmas decoration ideas have a quiet charm that feels both familiar and deeply comforting,” adds Lucy Uren, creative director and founder of British online furniture and interiors store Rowen & Wren. “A layered, vibrant look where heirlooms, vintage details and childhood color schemes bring a timeless soulfulness to the home this Christmas.”
There's a reason we've always decorated in red and green for Christmas. It's a classic color combination that never really goes out of style and that many of us return to year after year – no matter what's in the mood.
Shop the look
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Pre-lit artificial Christmas garland from National Tree Company