India's market for water cleaners has recorded a sharp increase in demand of 32% in the current monsoon period, since the concerns regarding water safety and health care increased consumer behavior. The results published in an industry report by the retailer Croma in Tata show that water cleaners for households across the country have become a top priority, with around 35% of annual purchases take place during the rainy season.
Crama's data show that the first quarter of this year recorded a strong double -digit growth, which was heated by the growing awareness of water diseases such as cholera, typhoid and hepatitis A that see an increase during the monsoon. The report analyzed the purchase patterns of consumers and identified different trends that shape the category.
Regional demand is most pronounced in northern India, which makes up for 31% of reverse osmosis (RO) purchases, followed by southern India with 30%, West Indies with 25% and East Indies with 15%.
When it comes to technological preferences, RO continues to dominate and accounts for almost 90% of sales for electric water cleaners, while ultraviolet (UV) models represent the remaining proportion.
Color trends also show a clear selection of consumers: Black remains the most popular one that make up 62% of the RO units and 53% of the UV units sold, while white sales make up about 30%.
With regard to characteristics, more than half of the units of ultrafiltration (UF) and UV filtration include 15% of the buyers opted for alkaline functions and prefer 8% of the copper technology. At the end of the market at the end of the market, the mineral adaptation functionality has gained traction, especially in models over 15,000 GBP.
An outstanding development is the increase in UTC cleaning installations (out-the-counter) by 30% compared to the previous year, which are selected for your comfort and space-saving design. An extended guarantee adoption also increases: While the average 10% is 10% annually, admission increased 25 to 13.4% in the monsoons of the financial year. Predictions indicate that in GJ 26 it could stabilize at 12.3% at 12.3%.
“Since the rain puts water security in the spotlight, more families come to Croma and are looking for real answers, not just for another device,” said a croma spokesman. “Our experts have gone through the jargon and help every customer to find what is really right for their home from the advanced filtration to space-saving designs.”
The results underline, such as seasonal health, postponement of consumer preferences and the acceptance of Premium characteristics, redesign the Indian market for the water cleaner, whereby the monsoon time as a critical driver of annual demand occurs.