In January, ADVERTISEMENT Famously publishes the AD100 list, a prestigious global who's who consisting of established designers, living legends and a select group of debutants. In the February issue, dedicated to breakthrough performances, the editors are excited to shine a spotlight on rising stars. New living ideas are essential for the industry; As with any creative field, progress is limited if we only celebrate the old masters. It was fascinating to document the process for each of the designers featured this month: how they approach their projects, their clients and, in several stories, their own personal environments.
In the February 2025 issue of AD: A new generation of designers
