Showrooms have shifted from the mere physical representation of product catalogs to dynamic spaces of strategic importance for brands. They now serve as environments in which visions, aesthetics and products come together to express the craftsmanship and identity of a company. The New Marazzi Showroom This transformation embodies in central -Rom and not only offers a representation of the brand, but also a connection to its unique environment.
“We are very proud of this new opening, which emphasizes the continuous development of ceramics and creates a new space for interaction and relationship with customers and experts“, Says Mauro Vandini, CEO by Marazzi.
In the field of design, creating a tangible experience that reflects the charm of products and its influence on environments requires a rounded strategy for the procedure and marketing for the audience. Combating aesthetic preferences and technical expectations is important in order to meet the developing requirements of customers. Discovering a product shifts from a simple offer to an immersive encounter and stimulates the senses through deliberate spatial design. Today's retail spaces often go beyond functional layouts and offer unique stories that lead visitors through unforgettable and sensible trips.
The architectural journey of the Marazzi Showrooms
The Marazzi Showroom in Rome is an extraordinary space over 400 square meters over two floors. Visitors are welcomed by an environment that celebrates the versatility of ceramic materials and perfectly balances the state -of -the -art innovations with highly developed design. The extensive windows over Vittorio Emanuele Orlando offer a striking first insight into the interior, in which carefully designed perspectives and materials lead visitors on an appealing exploration trip throughout the exhibition space.
Patricia a lot, CEO and co-founder of ACPV architects, explains: ”Designing the new Marazzi showroom in Rome was a stimulating design exercise: we created a result of environments that could improve the versatility of ceramic products and highlight their material perception by unprecedented applications. A room that can be discovered completely that will contribute to the strong wave of renewal that can be felt in Rome today.“
In the core of the project is Marazzi Privé, a room inspired by the refined ambience of a luxury hotel lobby. Combines style and practicality and has three different but interconnected areas that show the adaptability of Marazzi products. These rooms reinterpret carpets, furniture and porcelain seats and create intimate and inviting settings that are defined by comfort and seclusion. High -up elements improve the privacy and transform each corner into an inviting withdrawal. Within this environment, ceramics shine as a medium for innovation and combines advanced technology with timeless elegance. Experience further enrich sculptural accents and curated objects and examine the development of modern classics.
An immersive shop window
A number of curated rooms show the remarkable properties of Marazzi materials that are seamlessly integrated into dynamic, interconnected rooms that deal with architecture to create a harmonious visual journey. This layout encourages visitors to deepen the details at every turn. Each room provides an independent atmosphere in which the unique properties of the materials are displayed. Oversized plates that are arranged like opulent oriental carpets are strategically illuminated to highlight their complicated patterns and textures.
Museum -like displays present a carefully curated selection of surfaces, surfaces and colors and transform the exhibition space into a treasure trove of design inspiration. This collection is reminiscent of the art of handmade creations, the elegance of fine murmurs, complicated inlays and sculptural three -dimensional shapes and offers a tactile and visual festival for the senses.
With a presence in over 140 countries worldwide, Marazzi is known as a benchmark for high-quality ceramic tiles for floors and walls and embodies the excellence of Italian craftsmanship in the furniture and design industry. The development of the new exhibition rooms in Rome is the result of fertile cooperation with respected design partners, including Flexform, Vobizzuno, ideal standard, foster and riflessi.