For over fifty years, Sambaiti Parati was a scale on the design area and continuously includes trends and technological innovations. This year, the brand will present exciting projects in the Milano Design Week 2025 that extend in two new collections.
Since its Ferruccio Sambaiti foundation in 1973, the company has been obliged to innovate, sustainability and design. This year, the brand increases its role in a constantly developing landscape – one that has actively contributed to the design – shows us the possibilities of background persons in a journey that includes rooms, technology and senses.
The brand will be present with the installation during Milan during the week 2025 design The room paintedDesigned by Serena Confalonieri, in collaboration with Radici, a leading provider of highly technological and fully adjustable textile interfaces.
As a homage to surface covers, the camera Picta installation conceives the space into a canvas in which colors, patterns and shapes interact harmoniously. The environment combines the wallpapers of zambaitis with Radici's textile surfaces and is brought to life with soft pastel colors and brave, lively tones, play with stripes, circles, rhombus and lunceptions. The result is a balance between geometric regularity and hyperdecorative elements with references to marble and Renaissance frescoes. Mirrors and architectural components increase the immersive effect and create optical illusions and new perspectives that have arisen from the dialogue between space and material.
On the occasion of the Milano Design Week, the Zambaiti contract, the department of the brand, which dedicates research, innovation and cooperation with architectural studios and real estate developers, will present their latest collection: Project Chapter 2, a collection that develops design, nature and innovation in cooperation with five known creative. This project represents the sensory experience of Wallcoverings and transforms interiors into immersive artistic environments.
The strong scenographic effects of the collection is based on the interpretations of flora and fauna of five different creative people, each bringing a unique vision from their specific territory.
In Odyssey, designer Chiara Caberlon is examined and reinterpreted a landscape that is inspired by islands around the world and in which organic textures and natural materials merge in an unexpected way. The project transforms spaces into areas of research and harmony with nature and creates a visual journey that brings the wild beauty of the islands into any environment.
My garden from photographer Massimo Gardone is a poetic, fantastic floral world with a surreal turn. Elements from a personal herbarium show the amazing variety of shapes and colors that can be found in nature and exist a new imaginary in which the world assumes the properties of a fairy tale, rich in bizarre shapes and lively shades.
With Lucente, the artist Eleonora Sassoli transports us to a universe inspired by the Renaissance in which the luminosity of nature is increased. The ten extraordinary elements that she designed are the result of an meticulous artistic process that connects the art of craftsmanship with technology. Each flower motif was initially hand painted with watercolors, pencils and mixed techniques to capture the delicacy and vitality of spring flowers.
Megalopolis by Illustrator Jacopo Ascari is a narrative of architecture in which urbanism and fashion are the focus. Projects and sketches dedicated to an ambitious new architectural vision convey a commitment to a better future, which is framed in an intensive evocative and solemn environment and positions urbanism as an ultimate synthesis of all artistic disciplines.
The architect Emanuele Svetti interprets the power of nature through Voodoo Nature, a vision in which the romantic interweaving with the psychedelic interweaves. The result is an elegant interplay of motifs that causes fantastic atmospheres – sometimes nostalgic and crepe -culinary, brave and disrespectful – that are all united by a deep reverence of the inspiring power of mother nature.
The trompe-l'i landscapes of natural views that were designed by the Sambaiti Creative Lab transform interior into immersive, atmospheric scenes and expand the limits of space and perception.
Each design in this collection is available in four technical substrates to ensure adaptability to any space -be it residential building or contract: Z Pareti Vive, Z waterproof, z -acoustics and Z protection. Z Pareti Vive is the most environmentally friendly option, which was developed with consideration of sustainability and well -being. Z Waterproof is a powerful fiber optic basis that waterproof and decorated moist environments and reduces material waste during renovation work. Z Acoustic is perfect for offices and bedrooms with sound -absorbing technology for improved acoustics. Z protection is a fire-proof, antibacterial and scratch-resistant substrate with a refined textile brand that is suitable for high-traffic areas. In the technical aspect, too, the commitment of the brand for the environment and sustainability is remarkable, in particular the combination of innovations with environmentally friendly practices.
Another important highlight in the Milano Design Week is Boerie 3D – Wallcoverings for luxuryiniore. This innovative line combines a multi-dimensional approach with the latest technology and reinterprets the classic wood effect boerie.
It is fascinating how this brand examines the effects of new technologies on the change of different environments and at the same time promotes a dialogue with natural and classic materials such as wood to preserve your essence through innovation. The collection invents the natural wood base through 3D digital printing and merge tradition with contemporary techniques. These digital panels create a highly expressive aesthetics that improve the tactile experience from the subtle vertical grain lines to the characteristic nodes that give authenticity and warmth, and the continuous concaves, slimming effects, which defines horizontal surfaces.
An important innovation in this area is the introduction of a large-scale 3D printing machine, with which sambaiti parapa can work without restrictions and generates fully customizable panels not only in terms of design and color, but also in size. This flexibility makes the collection adaptable to a variety of rooms and styles.
With these innovations, this brand continues to exceed the limits of design, technology and creativity and offers solutions that improve interiors both in aesthetics and functionality.
The company renews its mission to combine nature and design and to be inspired by the natural world and at the same time to raise deep awareness of the environment. His commitment to sustainability goes beyond aesthetics and shapes innovative solutions for a material that is often perceived as only decorative.
You can visit Sambaiti Parati from April 7th to 13th in Corso Garibaldi 17 in the heart of Brera in the installation camera Picta, where the Sambaiti team will be available on site to present the new brand collections: Projects Chapter 2 and Boiserie 3d.