SINGAPORE . This thoughtful, curated room is more than just a shop window of laminates and is designed in such a way that the lamina selection trip is reinvented by a more tactile and urgent selection.
Since the public in February 2025, the Experience Center in 28 Kranji Loop #02-01 KRANJI GREEN has welcomed a constant flow of visitors to explore materials in an environment led by design.
Remember the exhibition space experience
In contrast to conventional exhibition rooms, the Jennings Experience Center focuses on personalized advice. Every walk-in customer is welcomed by a dedicated internal sales consultant who leads them through the laminate selection process. The mediation of each selection is tailored and thoughtful.
Regardless of whether you are renovating your home or designing a commercial area, the experience is designed so that you feel intuitively, inspiring and stress -free.
Thinking design for a seamless browsing experience
From the moment a visitor occurs, the layout is structured to make navigation effortlessly. Laminate are categorized according to design type: solid colors, wooden graves, stone and more, which makes it easier to compare options and visualize combinations.
The outstanding characteristics include oval panels, which are intuitive by surfing wooden graves and stone inspired laminates, an L-shaped shelf wall with various wooden tones and a café-style seating area to promote relaxed discussions. By moving out of panels, customers can display complete laminate leaves, crucial for the evaluation of the grain flow, scaling and texture in full form.
An extensive collection of laminate samples issued
The Experience Center houses Jennings' full selection of high -pressure laminates, including solids, wooden trenches, stones, industrial cement textures and digitally printed rattan and corrugated designs. Visitors can explore surfaces such as Super Matt, Clean Touch, Easy Touch and Baby Touch, all of which are shown as physical laminate samples for the practical evaluation.
A highlight of the room is the new designer collection 2025/2027 with expanded 10-foot laminates and surfaces inspired by natural elements. These fresh additions react directly to current internal trends and were developed with both residential and commercial applications.
Designed for homeowners and industry experts alike
The Experience Center is aimed at a broad spectrum of visitors: homeowners plan renovation work, interior designers looking for new material pallets, architects develop construction programs, carpenters and contractors who obtain reliable surface materials.
Every walk -in customer has access to material recommendations that are tailored to his project style. In addition to the consultations of Showroom, Jenning's laminate sample deliveries and technical support offer a smooth selection experience for both residential and commercial projects.
Research into design options through cooperation
Jennings continues to work with interior design companies, boutique architecture studios and Carpentry workshops throughout Singapore. Many of these partners integrate Jennings' laminate into show apartments, boutique -individual trade and customer -specific residential buildings. Due to this ongoing cooperation, the brand remains closely associated with the developing market requirements, including the use of materials such as Metal laminate In high contrasting modern interior.
Integration of technology into the exhibition space experience
While the current focus is on tactile experience, Jennings examines the integration of interactive digital displays in cooperation with a software partner. After implementing, these functions can visualize customers in simulated spatial settings and improve their decision -making process.
Curated events and advertising campaigns for a personalized start
Instead of choosing a conventional opening, Jennings chose a curated approach. For interior designers, private preliminary views were taken to ensure early access to the new collection and exhibition space functions. In the coming weeks, customers can also expect exclusive giveaways and advertising campaigns via the company's Instagram channel.
Meals of the developing needs of the Singapore design community
The adventure center offers an interactive space for the selection of materials with full size kitchen displays and areas to mix and adapt solid colors. Customers can examine laminate samples in realistic applications and help them Wood functional walls in living rooms.
Look forward: future growth and brand vision
While there are currently no regional expansion plans, Jennings is open to the establishment of additional on -site experience centers in response to customer demand. The long -term vision is to develop into a life -based laminate brand and to merge material innovations with design content on both digital and physical platforms.
With this new Experience Center, Jennings not only wants to expand its market range, but also reposition himself as a brand that delivers thoughtful design experiences, be it through tactile laminate samples, tech integrations for the future or versatile offers such as marble interior.
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