Alo yoga put his campaign for summer 2025 Adut Akechphotographed by Tom Schirmacher. The campaign moves attention to the simple movement, personal focus and recovery, three topics that continue to shape the seasonal publications of the brand. With Akech in front and in the middle, the pictures carry clarity and calm, without relying on heavy styling or excessive narrative.
In an environment that causes lightness and space, the pictures Akech follow in a quiet movement. Her presence leads the viewer through a visual rhythm that prioritizes body awareness and comfort.
stylist Alex Violante Selected pieces from the latest ALO collection in steamed natural tones. One showed shadows, macadamies, the tones of soft sand and sun -washed surfaces. The color is easily in the atmosphere of the campaign, in which fabric, body and light work together rather than with the competition.
The cuts follow the lines of the body without weight, while the material options reflect the continued focus of alo on the function. This approach enables clothing to remain visually calm and at the same time deliver the performance.
Hair of Kristian Kanika and make -up of Stacey Tan Follow the same approach. Nothing feels excessively polished or deliberately canceled. Instead, they support the natural energy of the shoot.
Instead of pursuing extremes of performance, the campaign is based on recovery and restoration. Alo uses Akech's presence to show how Activewear can support calm routines from walking and stretching to reflection. The graphics indicate the body as its own rhythm, and clothing reacts to whether this means that stretch or breathing activity is provided.
The focus shifts from high -speed training or sporty spectacle. With this balance, the clothing can fulfill more than one purpose: it is carried out, but also supports silence.
The Summer 2025 collection from Alo Yoga is now available on the brand's website and selected retailers. The campaign offers a look at how the clothing works in real time.
