The Boutique Hotel and the private member Club Aethos open its doors for the first time in Great Britain and take on the heart of SHORDITCH.
Photography with the kind permission of Aethos and shows the entrance to Aethos London with interiors designed by Astet Studio
Words of Roddy Clarke
The global membership club Aethos focuses on connection, creativity and community and has built up a large audience of admirers across Europe and is now devoting itself to London and will open the doors in the lively urban landscape of SHOREDTCH in the lively city landscape for its first British venue. In a building that was designed as a Nobu Hotel Shoreditch as a Nobu Hotel SHOREDITCH, the venue locations were designed by the multidisciplinary design practice Astet based in Barcelona.
Aethos intends for curious heads and cultural lovers who want to experience cities in a personal way, and would like to give a new approach to the premise of exclusive member clubs. An offer London is certainly no stranger. If you bring the audience from all over the world and support your experiences in other places such as Sardinia, Mallorca and Milan, it offers a cultural exchange that feels “less velvet rope and more open invitation”.
Photography with the friendly approval of Aethos, Astet has monitored the interior design of each room, including the restaurant, natural textures and warm tones, which are inspired by the heir and the urban landscape of SHORDITCH
In addition to the facilities led by design, which includes 164 guest rooms, a boutique spa, a high-performance training studio and a unique Japanese menu, members can also take part in a variety of exclusive experiences and immerse them directly in the sums and energy of SHOREDITCH. From art tours to farm excursions and intimate omakase dinner with top chefs, every experience will reflect the energy of the neighborhood, an important mission of the team behind the brand. “The best kind of hospitality not only serves people, it brings them together,” says Benjamin Habbel, co -founder and CEO. “We create a room that feels alive, locally and deeply personally.”
The photography with the kind permission of Aethos and 164 guest room offers Aethos London rooms such as this library, a boutique spa and a high-performance training studio
When planning the internal renovation of the existing hotel, Ala Zreigat and Oscar -Scha, the creative duo behind Astet, they pulled incentives from the urban landscape and the industrial heritage from SHOREDITCH. The space improves its connection to the region and, thanks to the details created in cooperation with local makers and craftsmen, which were created in partnership with local makers and craftsmen, is improved into the connection to the region.
“Our goal was to reinterpret the boldness of the original building through a design that is driven both humanly and narratively,” explains Zreigat. “SHOREDITCH is a quarter in which Heritage meets the rebellion, coexisting in rawness and refinement, and we wanted the hotel to embodies this duality.” With the combination of terracotta, brushed metals and natural wood finishes that reinforce the hotel's immersive experience in the hotel, the team was selected that every detail and every transition create an atmosphere that is deeply rooted in its context and yet emotionally appealing. “The result is a place of connection,” continues Zreigat, “the story of luxury as something slower, more mindful and coordinated with its surroundings.”
Photography with the friendly approval of Aethos that present the curated interiors, including handmade furniture and design features that were created in cooperation with local craftsmen and manufacturers
Astet monitors all aspects of design about the expansive venue and all fazilies and has created a coherent ambience and enables each area to have its own visual identity. Recurring materials are everywhere, while a well -checked lighting scheme improves a feeling of continuity. The brand goes beyond its interior and also gives the streets a playful note and invites the Londoners into their world through an interactive billboard campaign. Every day a cryptic message appears in the Shoreditch High Street and invites passers-by to decipher a puzzle that leads to a hidden Aethos moment in the area.
Photography with the friendly approval of Aethos, a small retail enables visitors to deal with SHOREDITCH with the brand and experience the beauty of the interior designed by Astet
In the hope of presenting an experience that feels a little different, especially if these daily requests for the SHORDITCH community, from dinner parties to exclusive pop-ups and collaborations, could hide a new era for the sector that feels more open and integrative? In the connection to the region and in the tour with an approach led by the community, we look forward to seeing the development of Aethos here in London, especially in a world that needs a connection more than ever. Let's hope that strangers offer a room to meet, to form ties into forms and lifelong memories.
Aethos opens its doors on September 29thTH2025, with full member rooms until the end of 2025.
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