The Dunelm 'in the home of the spring campaign comes in Great Britain from the Houseware brand of the Modern Citizens Agency in Great Britain to refresh the company's image, while consumers are preparing for a seasonal shift. The campaign will give its debut on television, print, radio, social media, podcasts and more, starting with an ethos that is supposed to trigger inspiration among consumers. The campaign has atmospheric colors and decor pieces that help to revitalize a space with great attention to an editorial aesthetics for a balanced approach.
Marketing director Sean McGinty commented on the Dunelm 'at home where the spring campaign is brought into the spring campaign: “Our spring campaign follows an editorial approach to show that at Dunelm, the Heimathäuser, everything our customers need to help bring the new season.