India, September 26, 2025: Haier Appliances India, the brand No. 1 Global Major Appliances for 16 years in a row, has raised the bar in Home Entertainment with the start of an impressive Big Screen 100 '' (254 cm) S90 series QLED TV. This television offers a premium cinema-like experience at home and blurs the border between the screen and reality. It awakens the thrill of sport, the magic of blockbuster films and the intensity of playing. Every detail is enlarged to offer a rich, deeper and more networked entertainment experience. This product reflects Haier's commitment to transform everyday entertainment into something really extraordinary.
The 100S90 QLED TV offers a large-scale viewing experience with breathtaking details, lively colors and immersive surround sound, which practically disappears and the content becomes alive. With a slim 98% screen-to-body ratio and from Advanced Ai Ultra Sense Processor, it provides intelligent image improvement and breathtaking visual quality. KEF's premium sound with a 2.1 channel loudspeaker system, paired with Dolby Atmos, offers a rich, cinematic audio experience. The 100S90 integrated seamlessly Google TV and offers effortless smart functions. Additional innovations such as PRO-guided control for the multicone precision dimmn and a smooth 144 Hz update rate and the game of 240 Hz further increase the experience experience. These innovations position Haier at the top of the revolutionization of home entertainment.
The 100S90 QLED TV series begins at a price of INR 3.22,990 INR. These TVs are now available on all important retail and online platforms.
Comment on the start, Mr. NS Satish, President, Haier Appliances India said “At Haier India we define the essence of premium entertainment with the introduction of the 100 '' (254 cm) S90 QLED TV. This masterpiece transforms living room into personal theater, whereby she delivers breathtaking pictures and repeatedly breathtaking pictures and the unrestricted accident noises.
Haier S90 QLED TV: Top functions and specifications:
Premium design
The Haier 100S90 QLED TV is equipped with a slim, near bezellessless, which ensures an urgent experience, while the 98% screen-to-body ratio and the greater the lower bezel give a hint of refined elegance.
Urgent consideration on a large screen
The Haier 100S90 QLED TV is delivered with advanced Pro-guided controlActivate the multi-zone precision dimmement, which adapts the brightness of each small LED dynamically on the screen content. This ensures lively details, deeper black, nuanced shadows and seamless, true life transitions-a deep and clarity that increases every scene. With A 93% DCI-P3 Color circumference, spectators can enjoy realistic colors at the cinema meeting with professional cinema standards. Dolby Vision IQ Improves the experience experience through intelligent visual optimization by using integrated light sensors to adapt the image settings to the environment of the viewer to ensure consistent and living images whether they watch during the day or at night. The visual gambit of the television device is further improved with the further HDR10+ display and 1000 nits peak brightness
Smooth display for guaranteed visual entertainment
Haier's Ultra crystal-black panel of the next generation delivers 10,000,000: 1 high dynamic contrast and 178 °-wide observation, which maintains lively color and a sharp contrast from any direction. Reduced movement Uncertificates improves experience for games and quickly moving content, while the anti-blend coating ensures clear, crisp images even in strong ambient light. In addition, with eye comfort+, TÜV with a low blue light, AI environmental ratio, Dolby Vision IQ and Flacker Free work together to facilitate the eye load and to consider it in any lighting. AI's feeling of ambient automatically increases brightness and color temperature in bright environments and lowers them in dark settings. The S90 QLED TV is certified by TÜV Rheinland to ensure protection against harmful emissions of blue light.
AI improvement
In the core of the Haier 100S90 QLED TV, the AI Ultra Sense processor is located to offer improved AI image technologies, and enables quick detection and intelligent mood for sharper movement, color, contrast and depth.
Premium -Audio to offer the complete experience
With the sound of KEF, the 2.1 channel setup surrounds it with precision and depth and transforms the living room into a real theater. Dolby Atmos wraps her from every perspective in spatial audio, while the entire Sonics brings crispy clarity and rich details in every sound.
Intelligent game mode for ultimate entertainment
For players, Haier introduces AI-operated game modeGuarantee of the ultra-smooth movement, the strong reaction and minimal blurring in fast reactions during immersive gameplay. Functions such as adjustable display size, optimized image modes, shadow improvement, game-specific settings and cross-hair targeting make every session more appealing and competitive. Press the boundaries further, Games at 240 Hz Switch the smoothy and reactionability of the next level. Whether at 60 Hz, 120 Hz or the ultimate 240 Hz update rate (accessible in game mode), the display ensures that the players never miss a moment of the campaign and offer fluid movements and lightning-fast reaction speeds for an unsurpassed gaming experience. With variable update rate (VRR) and automatic latency mode (allm), the TV adapts the frame rates dynamically and minimizes the input delay, which enables a quick and stable gameplay. To achieve further improvements, AMD Freesync Premium Pro ensures stutter-free, flickering visuals with low latency and HDR rendering.
Smart TV integration
The HAier 100S90 QLED TV is equipped with Google TV and offers seamless access to a wide range of content via streaming apps, live TV and YouTube. With personalized recommendations operated by AI and voice -controlled navigation via Google Assistant, users can easily discover and enjoy their favorite shows and films.
Beyond Entertainment serves the television via Haiers Haismart -Ecosystem as a smart home control hub. From adapting lights to the administration of other connected devices, users can control their surroundings directly from the television screen. It is also delivered with Haicast, so that the wireless screen projection of Android devices and PCs, which are supported with Windows 10 or higher, and a Bluetooth speaker mode can be made possible, so that the television acts as a high-quality loudspeaker even with the display switched off.
Haier 100S90 QLED TV: Price, availability and guarantee
- The new area of Haier S90 QLED TV starts from INR 3.22,990 and is available from September 26th in all leading retail stores
- Haier India offers a guarantee of 3 years