Haier Europe opened a new Haier boutique in the media in Berlin's Alexa Shopping Center and presented its latest intelligent and networked homeland trians.
© Haier
The Concept Store offers customers practical access to Haiers Premium product range, from modern kitchen solutions to advanced washing systems and other smart home devices. The team in the shop offers personalized advice with which customers can select solutions that are tailored to their needs.
Rogier Volmer, Managing Director Haier Dach & Benelux, said the boutique showed the company's commitment to innovation and customer focus and aimed to make the future of the smart living for everyone and at the same time create sustainable solutions together with partners.
The Haier executives, including key account and regional manager, took part in the opening, which reflected the company's strategic focus on improving brand presence and customer loyalty in Europe.
The business complements Haiers wider European initiatives, including partnerships with large sports events and the integration of its roof and benelux operation into a single unit in the central region, which strengthens the market position and operational efficiency of the company.
Source: www.moebelmarkt.de