Introduction of aesthetically appealing and functional works of art and furniture in modern Indian houses
The Indian home market market is carried out in a transformation because consumers are looking for pieces that reflect their personality, their artistic values and their modern lifestyles. However, high -quality artistic decor often has a high price, which makes it inaccessible to many.
Aditya Agarwal and Aanchal Agarwal, two siblings from Gurugram, found the Article 2019 with the vision, inspired worldwide, forward -oriented decor for Indian houses at affordable prices.
Bridging of the gap between art and everyday life
The species is more than just a brand for home decoration. It is a movement that integrates the artistic expression into functionality and offers a series of premium decor and furniture with which customers can create aesthetically appealing rooms.
In contrast to mass -produced decor, the species that are inspired by global artists and ensure that every product has a unique, artistic essence while producing in India. This not only supports local craftsmanship, but also makes artistic decor more accessible and scalable for international markets.
The brand has positioned itself as a sustainable alternative to traditional decorative starks by priorizing environmentally friendly production practices. By offering premium designs in the pricing of the MID premium, the species has successfully associated the affordability in the segment for artistic home decor.
The brand mainly works on a strong online presence that is sold directly via your website and Große E -Commerce platforms such as Amazon, Flipkart and Myntra. In addition, his partnership with Taj Khazana, a premium individual trade initiative by Taj Hotels, has made it possible for the species to establish itself on the luxury offline market.
Fast growth and market expansion
The turnover of the species rose from INR 6 CR 23 to 200% in financial year24 in GJ 23 to 18 CR. A main driver of this growth was his quick trading strategy, in which its monthly recurring income (MRR) from Blinkit Cross Inr 1 CR was enlarged, while his total -MRR rose to INR 3.5 CR in 2024. The D2C fire has already surpassed in sales of INR 25 CR up to the early CY25 and is on the trail of reaching the Revenue target of INR 32 CR 32.
The brand has also expanded its product offers, with flagship parts such as the Vista frame floor mirror, the shoe luggage rack slimeline and the stone mat bestseller. These products have positioned the species as a serious player on the market for design-centered home decoration and offers an alternative to generic, mass-produced furniture.
With an ambitious roadmap before the start of the species, the species is planning to establish ombre as a leading artistic furniture subconcode by 2026 and further strengthens the segment of the premium decor. The brand also works to double the quick expansion of the trade and to bring new category -specific products onto the market that are tailored to immediate delivery platforms. In addition, the opening of its first exclusive branded outlet (EBO) will mark its official entry into the offline retail and help to use the Premium home decor and interior design market.
In order to continue to consolidate its position in the industry, the Autment is actively building strong partnerships with interior designers and architects and ensures that its artistic and design -oriented approach reaches a larger audience.
[Authored By Anirudh Trivedi]