The brave, colorful and expressive offices in Sydney for fashion label Alémais were designed in such a way that they stimulate the senses and breed creativity.
Yasmine Ghoniem from YSG Studio was committed to create the dreamy interior that inspires the lively fashion designs of the brand, and she shares all the details here.
What was the concept for this room?
Just as Alémais clothes have the opportunity to announce itself in view of their flair for colorful prints and decorations, it could be compared to entry into a galaxy of unlimited imagination. Under a constellation of fiber optic moon attachments, myth and fashion fantasy orbit in a fantastic diaspora.
Can you describe the setup?
The space is located above the street in a Surry Hills warehouse and rests with seamless efficiency. Its central core includes a connected design and model zone in which new collection ideas fly. On both sides of the entrance, a half-open cuisine and a dining area as well as an guest receiving bankette/additional social space give a domesticated greeting. A new wall blade buffers the beehive of the activity behind it.
Dedicated memory and archive room as well as a meeting room behind the custom wood screens. Two committed offices sit at the opposite end of the room for co -founders and creative director Lesleigh Jermanus and co -founder Chris Buchanan.
How did you tackle the interiors?
We treated the brick walls and the wooden beam ceiling like a primary canvas, coated them in warm cream shadows and left some brick surfaces in their exposed original condition for the structural punctuation.
If we improve the collegial nature of the team and enable privacy if necessary, we lined both glass walls with neutral windows. They also hang over the glass input wall at a standing head height and offer additional privacy when sitting.
The room was developed for the interaction and is never static and adapts to the daily needs. Several large customer -specific wooden frames support Kork PIN boards with inspiration images, new collection fabrics and sketches that can run around the planks on castors. We also hid Cozoni Knox drawer units on wheels under desks if you currently have to migrate.
How does this project reflect the work you carry out?
It is really important for us to know about the routines of our customers and really deal with what makes them tick. At the end of the day you have to feel the best version of your rooms, whether at home or at work.
Lesleigh really wanted to dream a room in which she and her creative team could feel inspired. But it had to be just as efficient, so it is underpinned by a really practical layout.
What are some of your favorite pieces in the room?
We have designed a shimmering mosaic wall painting with semi-human, half forms that float under a blazing sun under Fantastic Fauna. If you take an entire wall when you enter the headquarters, it is an immediate mood. There are many “everyday” eye motifs that are implemented.
My favorite is our individual “eye” stable. We have its embossed light wood elliptical surface in pastel colors in front of the light wood and an increased lazy susan forms its central pupil. The employees sit there for eating and to chat about design.
The design team
Studies: ysg.studio
Cuzco constructions: cuzco.net.au
