This is a new chapter in the company's history. The Globalo brand decided to refresh its image and developed a new visual identity. The rebranding gave the company logo a minimalist look and the new slogan “Home Harmony” is intended to perfectly reflect the brand’s philosophy. The rebranding process is accompanied by new canopies, the design of which corresponds to interior design trends. However, there is the most modern technology under the hood.
Globalo's new visual identity reflects the values and vision behind the brand. Inspired by the harmony of nature, they decided to express their passion for creating spaces where design and technology work together to create an atmosphere of beauty and functionality. With its products, the brand wants to establish itself in Polish houses and apartments and become part of the lives of the residents.
The new visual identity was inspired by the Golden Division and the Fibonacci sequence. It was the eternal principles of order and proportion in nature, art and architecture that became the starting point for the new logo.
The golden division, also called divine proportion, evokes a subconscious feeling of beauty and harmony with a ratio of 1.618. The Fibonacci sequence, where each successive number is the sum of the previous two, has allowed the creation of a perfectly balanced geometric grid that gives the logo its unique harmonyinforms the brand in a press release.
The logo consists of the simple word “globalo” in small letters. The typography developed is intended to be a manifesto of the Globalo philosophy, which emphasizes attention to detail and the ability to translate ideas into tangible forms. The logo features rounded shapes and soft lines that symbolize the brand's global reach. In addition, the sigil, reminiscent of a table, has become an important element of the new visual identity. The table is one of the most important pieces of furniture in every home. Around him, the family gathers for shared meals to maintain relationships and closeness. At the table, everyday experiences and emotions are linked together, plans for the future are made, and discussions are held on a wide variety of topics. In a word, Vicinity. The signet for Globalo was also based on the Fibonacci sequence. The arrangement of circles symbolizes chairs arranged around a table and a flower – a symbol of unity and infinite potential.
The launch of the new visual identity is accompanied by the slogan “Home Harmony”. The English phrase, which translates to “house harmony,” represents the essence of what Globalo and the people who make up the brand are all about.
It's more than just words – it's an idea that permeates every aspect of our business. The harmony we aim to provide is the combination of people, space and technology in a cohesive, inspiring whole. We believe that home is a place where beauty and functionality should coexist in perfect balance. “Home Harmony is our commitment to creating solutions that not only respond to the needs of modern life, but also enrich everyday moments and bring calm, elegance and timeless style to every home. “ adds the brand.
The Globalo brand recently expanded its portfolio with a new extractor hood. This is the Harmony collection, which consists of a range of canopies that combine modern technology with nature. The designed canopies feature colors inspired by nature: brick, sage, ivory and cashmere. These are timeless shades that bring elegance to the kitchen. The warm tones are ideal for modern and minimalist interiors, as well as mid-century modern or more classic arrangements.
You can read more about the new Globalo cooker hoods and the Harmony collection on the official website HERE.
Source: Press materials
Also read: Visual identity | Interiors | Kitchen | technology | Minimalism | whiteMAD on Instagram
