Interior design studio Shoo has completed a shop in Eriwan, Armenia, in which sculptural elements, chrome furniture and bright accents are mixed.
The studio based in Milan transformed retail into a quiet business for Estil.io, which matched the identity of the brand.
The 144 square meter retail space (1550 square meters) sales areas that sold household goods, coffee table books and art objects was designed in such a way that they feel comfortable and inviting and offer space to relax.
The business contains tables with different heights, shapes and colors that offer flexibility when presenting products.
White walls and brown shelves with smooth contouring offer a neutral backdrop for the living products of the business, whereby individuality emphasizes and the philosophy of Estil.io repeats naturalness.
“Our main goal was to design a background for the displayed elements that do not contradict the peculiarity of the products, but to emphasize,” Studio Shoo founder Shushan Khachatrian told Dezen. “Tones of warm white were selected as the main tones of the project, and the focus was on the diversity and mixture of various material textures.”
The interiors contrast texture and materials, balanced raw concrete floors with smooth plaster walls and Estil.ios characteristic colors of cobalt blue and red as a bright accent colors.
A large modular counter has a single blue leg, while the padding of the seats and the table top in the lounge area red and cobalt blue is painted.
“We focused on tactile materials in order to make the customer more convincing and more pleasant with the business,” said Khachrian.
“After we have eliminated the excessive use of color, we decided to adorn the area and the essential elements with textures. This ensures that the variety of products does not fade in the background, but rather stand out.”
The reception table forms the heart of the business with a large, wavy metal strip or a ribbon that turns from the ceiling to the ground. The strip is visible from the entrance and from the windows and supports the circular walls and shelves.
“We selected stainless steel to make the striped bar with the ambient space of the interior due to its effective interaction,” said Shushana Khacharian. “The smooth, twisted style of the bar conveys a feeling of lightness as if it weighs almost nothing and is in motion.”
The reception also contains a bar where visitors can order refreshments.
To the left of the bar area there is a seating area with a coffee table, an armchair and a sofa.
All interiors in Estil.io, including shelves, exhibition stands, reception, sofas and tables were tailored by the local Armenian craftsmen.
Other retail surfaces presented in Dezeen are Londons Koibird Store and a Mumbai -Boutique designed by Sanjay Puri Architects.
Photography comes from Katie Kutuzova