Rachel Stewart, CEO of Gardner White, speaks at the VIP event with the opening of the GW House in downtown Detroit. Photo with the kind permission of Gardner White.
Warren, Michigan – Top 100 retailers Gardner White's New Home Furishings Shopping Concept in downtown Detroit is open.
The one in Warren, me. Local retailers opened on June 6th for GW Home, a boutique style business that geared the brand Living and the 14th shop of the brand. The concept was the idea of the CEO Rachel Stewart, who was now communicated with the furniture that the opening was gratifying for several reasons, including the time it took to get lost.
“It is a new concept that I know that it will be successful and we practically didn't make it time,” said Stewart. “It is as important as a good idea.”
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The business comprises three floors with 15,000 square meters custom -made, curated furniture, home decoration, art, accessories and unique gifts, including unique finds through local partnerships and cooperation in the 1201 Woodward Ave. Opposite Hudsons Detroit. As part of the new, lively inner city of Detroit, Stewart is not lost, who said that a business in the heart of the city is always an important goal for Gardner White.
“The matter is spiritual and emotional, we always wanted to be in the city center because we are Detroiters and believe in their city,” she said. “Now with (Detroits) financial revival it makes sense to be in the city center.”
GW Home presents brands such as Bernhardt, Rowe, Vanguard, Drew & Jonathan Home, Tempur-Pedic, Aireloom, Kingsdown, locally manufactured Serta and a dynamic collection of high-quality furniture and local pieces. Stewart said the product mix and how he reflects in Merchandized Detroit.
“What I think is really different on accessible luxury. It is easy to do something nice when everything is longer,” she said. “This is certainly not Detroit to get creative was really satisfactory.”
Stewart said that the opening of the GW House was important for Gardner White, since retail needs to be developed in order to remain relevant. In this sense, she said that the retailer would continue to give pioneer because it is looking for new growth routes.
“There is more and more. We are in strategic, intelligent, absorbable growth mode,” said Stewart. “We will always refine the concept. This shows that we are not afraid to try new things and we will continue to do so.”