Why an abandonment of the car could happen and how to fix it
It is time to meet the web and marketing team and you are faced with the same terrible question. It is certain that you don't want to know the answer, but you ask you anyway: “How many abandoned coffers this week?”
Website traffic is high, the design feels right and the product descriptions were even finely coordinated. Why is the shopping trolley on an all-time high? As an E -Commerce retailer or manufacturer, we have to accept some truths about consumers. The decision to buy furniture is not easy or quick.
According to the American Medical Association, the average person makes daily decisions, which leads to decision -making tiredness. While websites are apparently The abundance of selection and information alone can impress with product pages that are ready for the purchase and can mean several decisions for a single purchase, so that consumers and shopping cart are full.
Do you lose sales to abandoned carts?
The short answer is Yes!
The shopping cart order, also referred to as abandoned checkouts, takes place if a consumer places products from an E -Commerce website in an online shopping cart. Then, for various reasons, they navigate with the indecisiveness without completing the purchase, and above all without ways to indicate why consumers leave carts. Some plan to return, but forget. Others are not as fascinated by the products that could or have been deterred by long content and chunky design. However, there are ways to reduce the task of the shopping cart.
The current economy can also be to blame. The online retailer Wayfair reported unexpected losses and attributed this to the need for consumers to prioritize essential goods before home opportunities due to inflation and real estate market trends.
According to the latest studies, the average shopping cart rate in the industry is around 70%, although it was estimated that this number in the home furniture is even higher. Although some are a natural consequence of curiosity or casual surfing, E -Commerce executives are still wondering why consumers leave carts without reasons.
Why buyer leave carts
Cost -related concerns
In 2025, every dollar also counts for higher earners. In view of the factors such as inflation and supply chain disorders, it is difficult for the average consumer to make larger, less essential purchases such as house facilities, the significant or no decision at all.
Unexpected additional costs and the lack of available discounts or sales are also factors that lead to abandoned carts. The quick and comfortable availability of price comparisons from brand to brand and site to website also influences the purchase decision. If a consumer has spent time on your website to make a decision but was discouraged by a hidden fee, he can immediately search the product options of your competitor. After you have decided what you are looking for, you will find something similar on the website of a competitor and buy without additional fees and leave a car on your website.
The transparency will not only be an important helper for cost-related concerns, but the addition of convenience to the checkout process should also reduce the likelihood of abandoned carts. Large e-commerce websites have made one click on third parties such as Apple Pay and PayPal. Some offer financial estimates for product pages and at the cash register.
How to fix it:
- Remove unexpected or hidden fees at the cash register. Adding a shipping cost estimator or some visibility to the purchase prices on product pages should also alleviate the idea of ”additional” fees at the cash register. Make sure that you also highlight return gymnastics and guarantees.
- The emphasis on affordability and quality at price can also increase the value of your products in the head of a consumer. Quality of the materials, durability and craftsmanship should also be emphasized to combat prices. In order to calm customers, websites should also display safety cards on side foot lines and at the checkout.
- Many buyers check the prices online, but can prefer to personally see, touch or even sit on furniture. If there is an article in your exhibition room, you should bridge the gap between the shop and the online prices.
Performance problems on the website and mobile optimization
Apart from the costs, another factor for the task of the shopping cart is the inefficient website performance. As soon as a consumer has decided to buy, he would like to satisfy immediate satisfaction. Imagine a frustratingly slow experience. If another brand has similar styles and pricing and the consumer has already got around, you will probably give up the slower site as a whole. The need for the mobile speed study in 2016 showed that 53% of the users completely give up a website if it takes longer than 3 seconds if they are loaded. Fastlading websites convert better.
Mobile Commerce or M-Commerce has increased significantly in recent years. In fact, more than three quarters of the website visits and over half of the turnover on Cyber Monday from 2024 came from mobile phones. From websites to social media, purchases from mobile devices are made, so that E -Commerce website will have to be optimized for mobile devices in order to stay up to date. Without this, consumers are not reacting and chunky designs, difficult to use navigation and checkout processes and overlapping elements. These frustrations are rather urging consumers to give up their efforts on a website than to search for a desktop option that they may not have.
Although not all teams have internal marketing or weaving specialists with the required functions, many partner agencies offer cost-effective solutions. You can even specialize in the furnishing industry.
How to fix it:
- Optimize all website sites for mobile devices. Make sure that there are no overlapping elements and that the size of images is correct. Most of the site comes from mobile devices and users are looking for flawless experience.
- Prioritize the side charging speed and the removal of site defects and defects.
Website User Experience (UX) and convenience
Furniture shopping are a longer, crucial process as a quick, impulsive e-commerce purchases. So if a consumer spends time on a website, you have to be a comfortable experience. Any function that can increase the convenience ensures a desired user experience. Anyone who makes it difficult to understand or find things will probably bring a consumer to another website.
Complicated navigation menu, product search and lack of E -Commerce checkout optimization are part of the problem. A benchmark study from 2024 showed that over 75% of the leading e-commerce locations in the navigation of the homepage and the “mediocre” category to “bad” performance. Imagine a consumer who intends to buy three to four parts to complete a living room setup. You will find a sofa and a love seat that you like, but nowhere can accent chairs find. The accent chair is essential for them. Without a simple and comfortable experience, this consumer will probably leave the sofa and loves a brand that can satisfy all of your needs.
Call buttons should not only look inviting. You should be strategically placed and easy to find. You should lead to pages that consumers expect to carry out information you need to promote your purchase. If consumers are commissioned to navigate through several pages, unnecessary form fields or confusing navigation, they can fall off.
The effects of poorly created or curated content – product descriptions, images, videos – are also a factor for the task of shopping carts. Weak or confusing product descriptions, return or reimbursement guidelines as well as the lack of inviting images, videos or adaptation functions can switch off a purchase.
How to fix it:
- A clear and concise menu layout and navigation are a must.
- Progress indicators through the purchase to help consumers understand the process present before them is helpful.
- Offer the guest fund and simplify the necessary steps to complete the cash register.
- Some retailers and manufacturers have added wish list pages to which consumers can be added to objects where they are even slightly interested in receiving a list and help you to organize your ideas and plans for the entire room design.
- Optimized content such as photo-realistic images, 3D configurators for customizable products and technology for insight into the rooms provide an experience.
Use the purchase to reduce the task of the shopping cart
The key to reducing the shopping cart is understanding that furniture purchases are a longer, research -heavy process in which the consumer spoils the selection and is looking for convenience. By combating common pain points – concerns of the website, the performance and design of the website and on trust problems – and the priority of comfort, retailers and manufacturers can hire consumers and lead them to the cash register.
If you want to make changes or upgrades of your website to avoid the pitfalls of the shopping cart task, it is important to work with a digital agency that can fully understand the needs of consumers in the home furniture industry. A partner for digital marketing should be able to efficiently remedy the scope of work to optimize a website, create great content and photo -realistic images and to lead you to build a great E -Commerce experience, to reduce leaving the shopping cart